Wholesale for storefront retailers

Carry Highly Educated in your shop.

US-made quartz and titanium your regulars already ask for by name, with matching caps and pillars for the add-on sale.

New shop? On the portal sign-in screen, choose "Don't have an account? Apply today."

Control Tower taken apart: cap, SE pillar and tower

Why shops stock it

  • Sixteen years in the case

    We've made concentrate accessories since 7/10/2010. Customers know the H/E mark, and they come back for the next piece in the line.

  • Built for the add-on sale

    Caps, pillars and inserts are cut to match the towers and Gavels you stock, so one sale leads to the next.

  • Made in the USA

    Designed, sourced and finished in the United States, and developed with a university material science lab.

How an account opens

  1. Sign up in the portal

    Open the wholesale portal, choose Apply today and enter your shop details and business license. You accept the wholesale agreement as part of sign-up.

  2. Get approved

    We review every new account and verify the shop. You get an email when your account is approved.

  3. Place a first order

    Order in the portal and pay before shipment. Your account's opening order minimum is shown in the portal after approval.

  4. Reorder anytime

    Your pricing, order history and invoices live in the portal. Limited releases are allocated to accounts.

Starting terms

A summary of our current wholesale agreement. The signed agreement governs, and terms can change per account.

Who qualifies

Shops with an active brick-and-mortar storefront. Online-only sellers need written approval.

Payment

Paid in full before shipment. Credit terms are available by written approval only.

Advertised pricing

A minimum advertised price policy applies to advertised prices. What you charge at the register is up to you.

Where you can sell

Your approved storefront and website. No Amazon, eBay, Etsy, TikTok Shop or similar marketplaces, and no dropshipping without approval.

Shipping

Buyer pays shipping and insurance to a commercial address. Report shortages within 7 days of delivery.

Pricing

Wholesale pricing is confidential and shown in the portal after approval.

Wholesale questions

Do I need a physical store?

Yes, in most cases. Accounts need an active brick-and-mortar storefront. Online-only retailers and distributors can apply, but need written approval before ordering.

Is there a minimum order?

Yes. Opening and reorder minimums are shown in the portal after approval.

Can I sell Highly Educated on Amazon or eBay?

No. Third-party marketplaces such as Amazon, eBay, Walmart Marketplace, Etsy and TikTok Shop are not approved channels unless we agree in writing.

What if an order arrives short?

Send us the order number and a photo of the packing slip within 7 calendar days of delivery, and we'll make it right.

How are limited releases like MAX2 allocated?

Numbered and limited products are allocated to accounts at our discretion, including the selection method and order limits for each release.